Based on her 15+ years of experience driving digital transformation, innovation, and business partnerships at the intersection of tech, arts, and luxury industries, Camille Bénech-Badiou is recognized for her ability to redefine boundaries and foster groundbreaking initiatives. As Head of Marketing & Business Development for the research Lab Google ATAP, she pioneered the Jacquard technology, collaborating with brands like Saint Laurent and Adidas, and created impactful cultural programs, artist residencies, and research initiatives with cultural institutions such as LUMA Arles and Design Miami. Driven by the power of high-impact collaborations and expanding the territories of technology and creativity, Camille Bénech-Badiou has a strong experience in piloting complex international programs and delivering measurable results. Her collaborative work in cross-industry partnerships and the integration of Google’s technologies into creative sectors has played a key role in evolving research into impactful value propositions, shaping Google’s strategy in exploring new markets and technologies within luxury and creative industries. A passionate leader, she has been a Jury member for the ANDAM Innovation Prize since 2019.